Welcome to 2015: Don’t Be Fooled by Lame Marketing Scams

shoppingOK, so this started happening LONG before 2015, but it’s worse now than ever before. And no, I’m not talking about a spammer writing you pretending to be from PayPal asking you to confirm your account information.

What I’m referring to is the awful, annoying, horrible marketing and advertising tactics certain (many) companies use to get you to buy their products. There is seriously NO decency when it comes to these businesses and what they are willing to do to trick you, the consumer, and make their money. All they’re concerned with is making as much money as possible and it doesn’t matter if it’s you, your parents, your children – they don’t care.

There are a few examples in particular I can use to showcase more clearly what I’m talking about here. Low-fat items, for one. These “low-fat” items actually aren’t lower in fat at all in most cases, and even when they are, they’re usually so full of additives and preservatives that you’d be better off buying the original product and getting more nutrition from that than you’re getting from this “low-fat” version. The main reason these foods are so bad for you is because once the fat has been removed, there usually isn’t much flavour left, so companies know you’re not going to want to eat it. What they do to make up for the lack of flavour is shove a bunch of added sugar and unnatural chemicals into the mix, so they can claim the fat is gone, and now there’s lots of flavour there, but what you don’t realize is that “flavour” is worse for you than the fat that was there to begin with.

Another example is with whole grains. Yes, whole grains do offer nutrition, but unfortunately in the world we live in today, it’s very hard to find grains that are in fact “whole”. Instead, most food products listed as “whole grain” are pretty much just as bad for you as refined grain products.

If you try to be smart and buy food products that are low in sugar, you have to be extremely careful these days. Anything at all with a label on it for that matter is probably full of sugar. Even if you read on the front of the package “low in sugar” or “sugar fee”, that’s right, it may not be the case. Companies are pretty much free to write whatever they want on their packaging – but you can get the truth by actually examining the nutrition label for yourself. Keep in mind that if you see sugar listed as one of the first few ingredients, you know there is a ton of sugar in there, because the ingredients are listed in descending order of predominance by weight.

So remember, even if you think you’re being smart and making all the right choices, trying to be the best person you can be and keep yourself and your family healthy and happy, you need to be more cautious than ever before. Always read over any labelled food products, and even more, take time to do your research. Find out as much as you can about a company before buying its products. Fresh, whole foods are always best – you know, the ones that don’t need a label, and whenever you can take fresh ingredients and make your own food at home, you’re making one of the best decisions you can for your health and your body.


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